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目录
前言
1
何谓创业精神?
2
什么样的人 能成为创业者?
3
为何要做创业者?
4
正确决策,避免失误
5
单干还是合伙?
6
选择产品与市场
7
新企业的营销策略
8
营销等于销售
9
创业者与互联网
10
网上销售
11
选择企业形式
12
制订企业经营计划
13
创业的资本需求
14
资金来源
15
知识产权:宝贵的商业资产
16
小型企业的优势
17
创业带动经济发展
18
政府政策的重要性
19
可供创业者和有志创业者利用的信息资源
20
创业术语表
21
补充阅读材料(英文)
 
请提出宝贵意见:iiptcp@state.gov.
 
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创业
指南

21. 补充阅读材料

Acs, Zoltan J. "How is Entrepreneurship Good for Economic Growth?" Innovations, MIT Press Journal (Winter 2006): pp.97-107. http://www.mitpressjournals.org/doi/pdf/10.1162/itgg.2006.1.1.97

Allen, Kathleen. Entrepreneurship for Dummies. Foster City, CA: IDG Books Worldwide, Inc., 2001.

Niels Bosma and Rebecca Harding. GEM 2006 Summary Results. Founding and Sponsoring Institutions: Babson College, Babson Park, MA and London Business School London, UK, 2007. http://www.gemconsortium.org/download.asp?fid=532 and http://64.233.167.104/search?q=cache:XeMKRlP0P-wJ:www.gemconsortium.org/

Bygrave, William D. and Andrew Zacharakis, editors. The Portable MBA in Entrepreneurship, 3rd Edition. Hoboken, NJ: John Wiley & Sons, 2004.

Cohen, William A. The Entrepreneur & Small Business Problem Solver, 3rd Edition. Hoboken, NJ: John Wiley & Sons, 2006.

Conference Proceedings. Putting It Together: The Role of Entrepreneurship in Economic Development. Sponsored by the U.S. Small Business Administration Office of Advocacy, The Ewing Marion Kauffman Foundation, The Council of State Governments, The National Lieutenant Governors Association, March 7, 2005. http://www.sba.gov/advo/research/conf_summary.pdf.

Drucker, Peter F. Innovation and Entrepreneurship. New York: Harper Business, 1985.

Ewing Marion Kauffman Foundation. Understanding Entrepreneurship: A Research and Policy Report. Kansas City: Ewing Marion Kauffman Foundation, 2005. http://research.kauffman.org/cwp/jsp/redirect.jsp?&resourceId=Research/Resource/Report_070.htm

Garrett, Thomas A. "Entrepreneurs Thrive in America: Federal, State Policies Make a Difference for Those Facing Risk." Bridges, St. Louis, Missouri: Federal Reserve Bank of St. Louis (Spring 2005). http://www.stlouisfed.org/publications/br/2005/a/pages/2-article.html.

Reynolds, Paul D., Michael Hay and S. Michael Camp, Global Entrepreneurship Monitor: 1999 Executive Report. Kansas City, MO: Kauffman Center for Entrepreneurial Leadership, June 1999. http://www.gemconsortium.org/download/1203085057277/GEM%20Global%201999%20report.pdf

Hiam, Alexander Watson and Karen Wise Olander. The Entrepreneur's Complete Sourcebook. Englewood Cliffs, NJ: Prentice Hall, 1996.

Jacksack, Susan M. Start, Run & Grow: A Successful Small Business, 3rd Edition. Chicago, IL: CCH Incorporated, 2000.

Karlgaard, Rich. "Peter Drucker on Leadership." Forbes.com, November 19, 2004. http://www.forbes.com/2004/11/19/cz_rk_1119drucker_print.html

Reiss, Bob, with Jeffrey L. Cruikshank. Low Risk, High Reward: Starting and Growing Your Business with Minimal Risk. New York, NY: The Free Press, 2000.

Stolze, William J. Start Up: An Entrepreneur's Guide to Launching and Managing a New Business, 5th Edition. Franklin Lakes, NJ: Career Press, 1999.

United Nations Development Programme, Commission on the Private Sector and Development. Unleashing Entrepreneurship: Making Business Work for the Poor. New York: United Nations Development Programme, 2004. http://www.undp.org/cpsd/indexF.html

U.S. Department of State. "Entrepreneurship and Small Business." eJournal USA: Economic Perspectives, Volume 11, Number 1 (January 2006). http://usinfo.state.gov/journals/ites/0106/ijee/ijee0106.htm

World Bank. Doing Business 2007: How to Reform. Washington, D.C.: The International Bank for Reconstruction and Development / The World Bank, 2006. http://www.doingbusiness.org/documents/DoingBusiness2007_FullReport.pdf

 

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